Lose fat.
Build muscle.
Keep it.
Personalized training, nutrition, and weekly accountability for busy men and women — built by a NASM-certified coach around the life you actually have.
I coach the whole
person, not just
the workout.
My name is Joseph Burkholder, founder of Joey B Coaching LLC. I'm a Certified Personal Trainer and Corrective Exercise Specialist with a passion for helping people transform their lives through fitness.
I specialize in building personalized training and nutrition programs that fit each client's lifestyle while creating long-term, sustainable results. I've coached clients of all ages and fitness levels — from beginners looking to lose weight to experienced lifters wanting to build muscle and improve performance.
As a natural bodybuilding competitor, I bring firsthand experience with disciplined training, nutrition, and accountability. My goal isn't just helping people lose weight. It's helping them become stronger, healthier, and more confident in every area of life.
Built around
your life.
Every client gets a program written for their schedule, equipment, injury history, and goals. Pick the level of support you need — pricing is walked through on your free consultation.
For people who have food handled and want a smart, progressive program to follow.
Training, nutrition, and accountability together. The complete system, adjusted every week.
For people already training who need food, energy, and consistency sorted out.
Tell me your goals, schedule, and history. Takes about three minutes.
We talk it through and make sure coaching is the right fit before you pay anything.
Training and nutrition written from scratch around your life — not a template.
Check-ins, form review, and adjustments. You learn the why as we go.
Why this works
when the last
thing didn't.
No copy-paste plans. Your program is written for your body, schedule, and equipment.
Someone is checking in, reading your numbers, and adjusting before you drift.
You message me, not a support inbox. Questions get answered fast.
Training and nutrition built on evidence and corrective-exercise fundamentals.
No crash diets, no punishing cardio, nothing you can't hold onto for years.
The goal is independence — you should understand how to train and eat without me.
Real people.
Real timelines.
Shared with client permission.
Chris reclaimed his health and kept it — stronger, more confident, and training with intent.
In their words.
Training with Joe has been a life-changing experience. With the guidance of my trainer, I've lost over 100 pounds and completely reclaimed my health. Joe's expert programming kept me motivated even on the hardest days. I'm stronger, more confident, and living a life I never thought possible. If you're ready to make a change, this is the place to do it!
Joey B has been my personal trainer for over one year. What I have liked about him is 1. He understands my issues and has tailored workouts that have been highly successful at improving those issues. 2. As a result of his instructions I have performed at higher levels of performance in my sport (pickleball) compared to one year ago. 3. Joe has been very professional, easy to communicate with, and is an all around nice guy. I could not ask for a better trainer!
Joe helped get me over my plateau and made it recognizable that I had been working out. I had a lot of compliments and even some of my friends from high school said they are now motivated to start working out. Joe made it challenging but not impossible and kept changing up the exercises to keep it from getting monotonous. I would recommend Joe to anyone trying to get into better shape, even if they work out regularly.
Book a 20-minute
call.
No pressure and no cost. We go over your goals, what's worked and what hasn't, and whether coaching makes sense right now. If it doesn't, I'll tell you.
Let's see if we're
a good fit.
Coaching spots are limited because every program is written by hand. Answer a few questions and I'll get back to you within 24 hours.
No. Programs are written around whatever you have access to — a full commercial gym, a home setup, or minimal equipment. Tell me what you've got and I'll build around it.